Hi, I’m lloyd.

The designer + consultant + girlboss at Lloydisagirlsname. I’m obsessed with branding and design (and whales).

I absolutely love helping businesses and entrepreneurs grow their brands through thoughtful design and fearless strategy. I want to help you create more brand buy-in, increase your audience, and make more money.



I work with my clients in a variety of ways based on their marketing and design needs. I believe in utilizing the tools that are best for my clients, whether it’s design, marketing or beyond.


I am both a designer and a marketer so I have the unique ability to see the bigger marketing perspective while understanding my client’s design and implementation needs, allowing me to fulfill more than just one at a time.


I believe that each brand and business has their own style, voice and strengths and accordingly, should have a unique visual brand and marketing plan that specifically suits them and attracts their audiences.  


I bring strategic thinking to all of my work, considering the audience and voice as a foundation for each project, whether it’s design or marketing.  


I work with my clients as a collaborative partner, helping them understand their needs and opportunities.


I am not your run-of-the-mill creative. I am an organized and efficient project manager, capable of pro-actively managing my own projects as well as in-house projects involving other partners.

how I got here

My path has been a winding road. I studied photography and interior architecture in undergrad and grad school. During an internship I worked on several branding projects and fell in love with the process. I dropped out of grad school, taught myself graphic design, and have been working as a designer and marketing consultant for almost 10 years. Throughout this path, I have realized that my gift is in being creative but also that I’m able to communicate and work well with others. I’m sort of the bridge between a starving artist and a corporate project manager. In marketing and design fields, the roles are often separate. There is a “designer” (who focuses on the visuals), a “writer” (who focuses on the words), an “account manager” (who takes care of the client), and a “project manager” (who brings it all together and makes sure it all gets done). Because of my experience, I am a holistic blend of them all. I am aware of each piece of the brand puzzle regardless of my role on a project. I’ve worked on my own, in agencies and in-house helping clients large and small, ranging from Fortune 500 companies to independent entrepreneurs and local businesses.